Featurable and Zyff
Featurable is a Google reviews widget and nothing else. You sign in with Google, pick your business and place the widget. Zyff builds 31 widget types, of which Google reviews is one, and sizes its plans by saved widgets and monthly views.
The figures below come from Featurable's pricing page and its FAQ, read on the date at the top. Its home page also says it has no monthly plans or page view limits, while its pricing page sells monthly billing, so the pricing page is the one followed here.
The free plans
Featurable's free plan is one widget at a time, 15 reviews per widget and one Google location, with unlimited page views and "Powered by Featurable" branding. Its FAQ says the free plan is dynamically rate-limited and that it will ask sites that consistently exceed 10,000 page views a day to upgrade.
Zyff's free plan is 1 saved widget and 200 views a month, with a small attribution link. Its reviews widget collects up to 200 reviews and shows up to 50.
If your reviews widget sits on a busy page and you will not pay, Featurable's free plan is clearly the better one. Zyff's free plan suits a quiet page where showing more reviews matters more than traffic.
| Featurable Free | Zyff Free | |
|---|---|---|
| Monthly views | Unlimited, rate-limited above about 10,000 a day | 200 |
| Widgets | 1 at a time | 1 |
| Reviews shown | 15 | Up to 50 |
| Review sources | Google; Facebook and Yelp as separate widgets | |
| Branding | "Powered by Featurable" | Small attribution link |
Paid plans
Featurable's pricing page opens on yearly billing. Both of its paid tiers list unlimited page views, so the comparison with Zyff turns on traffic rather than tier names.
Under 5,000 views a month, Zyff's Basic at $3 is the cheaper paid plan; up to 50,000, Pro at $6 still is. Above that, Zyff's price rises with traffic and Featurable's does not, and Featurable Pro becomes the cheaper choice.
| Featurable tier | Price | What it includes |
|---|---|---|
| Pro | $39 ($29 billed yearly) | Unlimited widgets, 10 Google locations, unlimited views |
| Enterprise | $89 ($79 billed yearly) | Unlimited widgets and locations, unlimited views |
Connecting your reviews
Featurable connects by signing in with Google and choosing the business, with no Place ID needed, which it says suits businesses without a physical address. Its paid plans cover several locations: ten on Pro.
Zyff connects to the public Google Maps listing by searching for the business by name, Maps link or Place ID, with no access to the Business Profile needed — useful for an agency or designer building a widget for a client.
When Featurable is the better choice
- Your widget will be seen thousands of times a month and you will not pay: Featurable's free plan has no monthly view cap.
- You need unlimited views on a paid plan: Featurable Pro is $29 a month billed yearly, below Zyff's unlimited tier.
- You are a developer: Featurable's comparison table ticks API access on every plan, and it publishes a React component.
- You manage several Google locations and want them under one plan.
When Zyff is the better choice
- You want to show more than 15 reviews: Zyff shows up to 50, free or paid.
- Your site is modest and you want a paid plan: $3 a month covers 5,000 views.
- You want Facebook or Yelp reviews, or widgets beyond reviews, under the same plan.
- You are building the widget for someone else and do not have access to their Business Profile.
Try it before deciding
Build and preview a widget with no account — nothing to cancel if you don't like it.
Frequently asked questions
Is Featurable free?
Yes. Featurable's free plan includes one widget, 15 reviews per widget and one Google location, with unlimited page views and Featurable branding. Its FAQ says sites that consistently exceed 10,000 page views a day will be asked to upgrade.
How much does Featurable cost?
Featurable Pro is $39 a month, or $29 a month billed $348 yearly. Enterprise is $89 a month, or $79 a month billed $948 yearly. Both paid plans list unlimited page views and a 14-day free trial.
Which is cheaper, Zyff or Featurable?
For no money at all on a busy site, Featurable, because its free plan has no monthly view cap. For a paid plan on a modest site, Zyff, from $3 a month. For unlimited views on a paid plan, Featurable again.
Sources and further reading
Other comparisons
Looking for something else?
If you have not picked a widget type yet, the widget builder lists everything Zyff builds. For install steps on a specific platform, start from the Google Reviews widget guides.