Elfsight and Zyff
Elfsight is the incumbent in embeddable widgets: its pricing page sells an all-apps pack of 96. Zyff builds 31 widget types and prices its paid tiers below Elfsight's at the same limits. Those two sentences are most of the decision.
Both products work the same way: you configure a widget on the vendor's site, copy one script tag, and paste it into your page. Neither needs a plugin, and both work on WordPress, Shopify, Wix, Squarespace, Webflow and plain HTML.
What follows is the comparison as it stood when the two pricing pages were last read. Prices in this category change often, so the read date is printed at the top rather than buried in a footer.
Pricing, side by side
Zyff's plan ladder deliberately mirrors Elfsight's, so the tiers line up on the two limits that actually bind: how many times your widgets render each month, and how many widgets you can save.
Read the billing period before comparing prices. Elfsight's public pricing page shows each paid tier as a monthly figure billed yearly, with a higher figure struck through beside it, and has no monthly toggle. Its help centre says the dashboard offers monthly or yearly billing and that yearly plans are discounted, so the struck-through figure is probably the monthly-billed price — but the page does not say so. Zyff bills monthly only, and its monthly price is below Elfsight's yearly-billed figure at every tier.
Elfsight also advertises a welcome coupon of 33% off a first yearly subscription, which narrows the gap for the first year.
| Tier | Views / month | Saved widgets | Zyff, billed monthly | Elfsight, billed yearly | Elfsight, struck through |
|---|---|---|---|---|---|
| Free | 200 | 1 | $0 | $0 | — |
| Basic | 5,000 | 3 | $3 | $5 | $6 |
| Pro | 50,000 | 9 | $6 | $10 | $12 |
| Premium | 150,000 | 21 | $12 | $20 | $24 |
| Enterprise T1 | 300,000 | 50 | $18 | $30 | $42 |
| Enterprise T2 | 600,000 | 100 | $24 | $40 | $56 |
| Enterprise T3 | 1,200,000 | 200 | $36 | $60 | $84 |
| Enterprise T4 | Unlimited | 400 | $48 | $80 | $112 |
One app per plan, or every widget type
The two ladders count widgets differently. An Elfsight plan is bought per app: a Basic plan for the Google Reviews app covers Google Reviews widgets, and a countdown timer needs a second plan or Elfsight's all-apps pack, which starts at $15 a month billed yearly.
Zyff's saved-widget allowance is shared across every widget type it builds, so the 3 saved widgets on Basic can be a reviews widget, a countdown and an FAQ. For a site that needs two or three different widgets, that difference matters more than the per-tier price.
What the free plans actually include
This is the row most comparison pages get wrong, usually in Zyff's favour, so it is worth stating plainly: the two free plans are equivalent. Both give 200 widget views per month and 1 saved widget, both allow unlimited websites, and both put a small attribution link under the widget.
Zyff's attribution reads as the widget type — "Reviews by Zyff", "Countdown by Zyff" — and sits below the widget as ordinary text. Elfsight's free tier carries Elfsight branding. Removing it requires a paid plan on both.
Where the free offering genuinely differs is outside the widget builder. Zyff's separate library of image, text and web tools is free without an account, without watermarks on the output, and without a view cap, because those tools run once and return a file rather than rendering on your site every month. Elfsight does not offer anything comparable.
When a month's views run out
Elfsight's pricing page says that exceeding the monthly limit temporarily deactivates the app, and its help centre describes the widget as no longer visible to visitors, as though it had never been installed, until the limit resets or you upgrade. It emails warnings as you approach the limit.
Zyff pauses the widget too, but its place on the page is taken by a short notice saying the widget's monthly view limit has been reached, with the date it comes back. The notice is not counted as a view, and the widget renders again by itself on the 1st (UTC) or straight after an upgrade.
Which is better is a matter of taste. Elfsight's approach leaves no trace on your page; Zyff's tells your visitors, and you, why the widget is missing.
App library, and why it is Elfsight's strongest argument
Elfsight's pricing page sells an all-apps pack of 96 apps, and elsewhere on the same page says 90+. Zyff builds 31, focused on the widgets small business sites actually embed — reviews, testimonials, social feeds, countdowns, chat, galleries, pricing tables, menus and opening hours.
If the widget you need exists in Elfsight's library and not in Zyff's, no amount of price advantage matters. Check the catalogue before switching, not after.
The corollary is that a smaller catalogue is not automatically worse for a given buyer. Most sites embed one or two widgets and never touch the rest, in which case the library size is a number that does not affect them.
Installation and platform support
Neither product requires a plugin. Both hand you a script tag that works anywhere you can paste HTML, which covers every major site builder.
Zyff publishes a separate install page per platform for its Google Reviews widget, covering the specific things that break on each one — the Custom HTML block on WordPress, the iframe Wix's embed element creates, code blocks not executing in the Squarespace editor preview, the Embed element's paid-plan requirement on Webflow.
Elfsight publishes equivalent documentation, and some of its apps are listed on the Shopify App Store, where Zyff has no listing.
When Elfsight is the better choice
- You need an app Zyff does not build. Elfsight's catalogue is several times larger, and this is the reason that overrides every other line on this page.
- You want to install from a marketplace: some Elfsight apps are listed on the Shopify App Store, so installation and billing run through a platform you already use.
- You are happy to pay yearly and can use the welcome coupon, or you are buying for a client and want the vendor with the longer track record.
- You would rather a widget disappeared quietly than showed a notice when its monthly views run out.
When Zyff is the better choice
- You want the same view and widget limits for 40% less, billed monthly, with nothing to commit to for a year.
- You need two or three different widget types: one Zyff plan covers them all, where Elfsight prices each app separately.
- You want to build and preview a widget before creating any account.
- You also want free image, text and web tools with no watermark on the output and no signup — Elfsight has no equivalent.
Try it before deciding
Build and preview a widget with no account — nothing to cancel if you don't like it.
Frequently asked questions
Is Zyff a drop-in replacement for Elfsight?
For the widget types Zyff builds, yes — both are a single script tag you paste into your page, and neither needs a plugin. It is not drop-in in the sense of importing your existing configuration: you rebuild the widget in Zyff's editor, which takes a few minutes per widget. If you rely on an app Zyff does not build, it is not a replacement at all.
Is Zyff's free plan more generous than Elfsight's?
No, and it is worth being clear about it. Both free plans give 200 widget views per month, 1 saved widget, and a small attribution link under the widget. Zyff's free offering is larger only outside the widget builder, where its image, text and web tools are free without an account or watermarks.
Is Elfsight's price monthly or yearly?
The prices on Elfsight's public pricing page are monthly figures billed yearly — "Billed yearly" is printed under each one — with a higher figure struck through beside them. The page has no monthly toggle; Elfsight's help centre says monthly billing is available in its dashboard and that yearly plans are discounted. Zyff bills monthly only.
Why is Zyff cheaper?
A smaller catalogue and a much smaller company. The plan ladder is deliberately matched to Elfsight's on views and saved widgets, so the comparison is like for like, and the price is set below theirs rather than the limits being set above.
What happens if I go over my monthly views?
On Zyff the widget pauses until the month resets on the 1st (UTC) or you upgrade, and a short notice takes its place saying so; nothing is billed for the overage. Elfsight's pricing page says exceeding the limit temporarily deactivates the app, and its help centre says the widget disappears for visitors until the reset or an upgrade.
Can I remove the Zyff link on the free plan?
No. The attribution is resolved on the server when the widget renders, not stored in the snippet you paste, so it cannot be edited out by hand. Removing it requires any paid plan.
Sources and further reading
Other comparisons
Looking for something else?
If you have not picked a widget type yet, the widget builder lists everything Zyff builds. For install steps on a specific platform, start from the Google Reviews widget guides.