About this comparison
This page compares the free plans of eight Google reviews widgets, including Zyff's. Every figure was read from the vendor's own pricing or help pages on the date at the top. Where a vendor does not state something, the table says "not stated" rather than filling the gap from a third-party blog.
Zyff publishes this page and is one of the eight, which is worth knowing before reading it. Its free plan does not top the table on monthly views, and the table does not pretend otherwise.
Free-plan limits are the fastest-changing facts in this category. If a figure matters to your decision, follow the source link and check it before you build on it.
The free plans, side by side
Views lead the table because they are what a free plan runs out of first. "Reviews shown" is how many reviews the free widget displays, where the vendor states it; "refresh" is how new reviews arrive on the free plan.
| Vendor | Views a month | Widgets | Reviews shown | Refresh on the free plan | Branding | Cheapest paid plan |
|---|---|---|---|---|---|---|
| Zyff | 200 | 1 | Up to 50, from up to 200 collected | When you ask, from the editor (the same on paid plans) | Yes, a small attribution link | $3/month billed monthly: 3 widgets, 5,000 views |
| Elfsight | 200 | 1 | Not stated for the free plan | Not stated for the free plan | Yes | $5/month billed yearly ($6 struck through): 3 widgets, 5,000 views |
| Common Ninja | 200 | 1 | 5 | No automatic updates | Yes | Priced per widget with unlimited views; from $1.75/month billed yearly |
| SociableKit | 2,000 | 1 (1 source, 1 domain) | Not stated | Manual request, about once every 24 hours | Yes | $10/month, or $9.17/month billed yearly: unlimited views, automatic sync |
| EmbedSocial | 500 | Unlimited (1 source) | Not stated | Every 24 hours | Yes, a branding banner | $29/month, or $24/month billed yearly: 3 sources, 5,000 views |
| Trustindex (WordPress plugin) | Not stated | 1 | Up to 10 | Manual, roughly every 1-2 weeks | Not stated | $65/year, billed yearly only: unlimited views, automatic updates |
| Featurable | Unlimited, rate-limited above 10,000 page views a day | 1 (1 location) | 15 | Not stated | Yes, "Powered by Featurable" | $39/month, or $29/month billed yearly |
| Shapo | Unlimited | Unlimited | Up to 15 per account (its pages also say 10) | No automatic import | Yes | $29/month |
What a view limit means in practice
A view is one load of a page that shows the widget. 200 views a month is about 7 page loads a day — enough for a new site's testimonials page, and nowhere near enough for a widget in a site-wide footer.
Placement matters more than traffic. A widget on one page is counted when that page loads; the same widget in a footer is counted on every page of the site.
The vendors differ on what happens when the month runs out. Elfsight's pricing page says the app is temporarily deactivated, and its help centre says the widget disappears for visitors until the reset. EmbedSocial says widgets stop showing until the 1st of the month. SociableKit says the widget may stop displaying normally. Zyff replaces the widget with a short notice saying its monthly view limit has been reached, until the 1st (UTC) or an upgrade.
How new reviews arrive
On a free plan, reviews mostly arrive when you ask. SociableKit's free plan takes manual sync requests, about once a day; Trustindex's free plugin refreshes manually, roughly every one to two weeks; Common Ninja's plan table reserves automatic review updates for its Pro and Ultimate plans. EmbedSocial is the exception, syncing every 24 hours on its free plan.
Zyff is unusual in the other direction: it collects new reviews only when you ask, on every plan, free or paid. There is no background job collecting on a schedule. If you want reviews to appear without pressing anything, a paid plan elsewhere with automatic sync is the better fit.
How many reviews a free widget shows
Many review widgets show five reviews because Google's Places API returns at most five per request and has no way to ask for the rest. Common Ninja's free plan lists five; Trustindex's free plugin shows up to ten; Featurable's free widget shows fifteen.
Zyff collects from your public Google Maps listing instead — up to 200 reviews per business — and a widget can show up to 50 at once, on the free plan as on paid ones. Where a vendor states no number, the table says so.
Paid entry prices, and the billing period
The cheapest paid tier is where most free-plan limits go away, so it is in the table. Compare the billing period before the price: Elfsight shows each tier as a monthly figure billed yearly, Common Ninja's lowest prices are yearly, Trustindex sells its single plan yearly only, and SociableKit's pricing page opens on its yearly prices.
Zyff bills monthly only, from $3 a month.
How this table was made
The vendors are the ones most often named in search results and AI answers for a free Google reviews widget when Zyff checked in October 2026, plus Zyff itself. Every cell comes from the vendor's own pricing page or help centre, read on the date at the top of this page. Third-party reviews and listicles were not used.
Where a vendor's own pages disagreed, the table follows its main pricing page and says so: Common Ninja's English and Spanish pricing pages showed different prices and plan shapes, Shapo's Google review widget page gives its free review cap as both 15 and 10, and Elfsight prints a struck-through price beside its yearly price without saying what it is.
When another free plan is the better choice
- Your widget will be seen more than a few hundred times a month and you will not pay: SociableKit's free plan allows 2,000 views, and EmbedSocial's 500.
- You want no view cap at all on a free plan and can live with fifteen reviews and the vendor's branding: Featurable lists unlimited views, rate-limited above 10,000 page views a day.
- Your site runs on WordPress and you would rather install a plugin than paste a snippet: Trustindex's free plugin is built for that.
- You want reviews to update without pressing anything, for free: EmbedSocial syncs every 24 hours on its free plan.
When Zyff is the better choice
- You want to choose which reviews appear from up to 200 collected, and show up to 50, without paying.
- Your page stays within 200 views a month, or $3 a month billed monthly is an acceptable step up.
- You want other widget types — testimonials, an FAQ, opening hours — under the same plan.
- You want to build and preview a widget before creating an account.
Try it before deciding
Build and preview a widget with no account — nothing to cancel if you don't like it.
Frequently asked questions
What is the best free Google reviews widget?
It depends on your traffic and on how many reviews you want shown. For the most free views, SociableKit's free plan allows 2,000 a month. For no view cap, Featurable lists unlimited views with fifteen reviews. For the most reviews on a free widget, Zyff shows up to 50 of up to 200 collected, but its free plan stops at 200 views a month.
Is there a free Google reviews widget with no view limit?
Two vendors list unlimited views on a free plan, each with a different catch. Featurable rate-limits free widgets on sites that consistently exceed 10,000 page views a day and shows fifteen reviews; Shapo lists unlimited impressions but caps the whole account at a small number of testimonials. Every other free plan here has a monthly view limit or does not state one.
Why do so many review widgets show only five reviews?
Because Google's Places API returns at most five reviews per request, sorted by relevance, with no way to page through the rest. Widgets built only on that API show five. Zyff collects from the public Google Maps listing instead, up to 200 per business, and falls back to the API's five only if that collection fails.
Do free Google reviews widgets update automatically?
Mostly not. SociableKit's free plan syncs when you request it, about once a day; Trustindex's free plugin refreshes manually; Common Ninja keeps automatic updates for its Pro and Ultimate plans. EmbedSocial's free plan syncs every 24 hours. Zyff refreshes when you ask, on every plan.
Can I remove the branding from a free review widget?
Not on any free plan here that states its branding policy: each keeps the vendor's name or link on the widget, and removing it is part of a paid plan. Zyff's free attribution is a small "Reviews by Zyff" link under the widget.
Sources and further reading
- Zyff pricing
- Elfsight — Google Reviews widget pricing
- Elfsight help centre — the monthly views limit
- Common Ninja pricing
- Common Ninja pricing, Spanish edition (full plan table)
- SociableKit pricing and plan FAQ
- EmbedSocial pricing
- EmbedSocial help — widget view limits
- Trustindex prices
- Trustindex's WordPress plugin listing
- Featurable pricing
- Shapo pricing
- Shapo — Google review widget
Other comparisons
Looking for something else?
If you have not picked a widget type yet, the widget builder lists everything Zyff builds. For install steps on a specific platform, start from the Google Reviews widget guides.